Genevieve grew up between Adelaide and her family farm on the Fleurieu Peninsula in South Australia. She studied a Bachelor of Marketing and Communications at UniSA, graduating in 2015. While completing her degree, she started working for her family’s wool brokering business, Quality Wool, and the rest is history.

As the General Business Manager of Quality Wool,  Genevieve works across various functions within the Group, including marketing, administration, recruitment as well as quality assurance programs. One week you’ll find her on-farm promoting a new initiative with a particular woolgrower, and the next she’ll be interstate visiting one of Quality Wool’s regional stores. The variety and endless opportunities are what she loves the most about working in the Australian wool industry.